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In fact, forty-four percent of respondents who had success said that their experiences with online dating led to marriages or serious long-term relationships.

— Millions of people use online dating websites and apps to meet their partners, but most of them say their match results aren't always ideal.

However, online dating as a whole has a huge success rate by comparison.

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Consumer Reports surveyed nearly 10,000 online daters to find out which sites can lead to a meaningful match.

In fact, a study showed that online dating sites got the lowest user satisfaction scores of any service Consumer Reports has rated for two decades. "It can be discouraging when you get your hopes built up to meet the right person and then that chemistry is just not there," said Emsley.

"It can be discouraging." "Online dating is different from shopping for other kinds of things like a sweater," said Margot Gilman, a money editor at Consumer Reports. With dating, the sweater has to like you back." Even though so many customers report frustrations with the site, a surprising 44 percent of respondents who tried online dating say they have entered a serious long-term relationship or have gotten married thanks to dating online services.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

Most services also encourage members to add photos or videos to their profile.